A Better Alternative to Howdens in Bradford - 18mm Rigid Units, Direct to Homeowners, Delivered in 10 Working Days.
Rigid Built
Nationwide Delivery
Blum Soft Close
Why Bradford Homeowners Choose SJB Trade Kitchens Over Howdens
Bradford is a city rich in character, with a diverse range of property styles from traditional terraced houses in Manningham and Little Germany to modern semi-detached homes in Eccleshill and Apperley Bridge. Many homeowners in these neighbourhoods looking to upgrade their kitchens face a common challenge when considering Howdens. While Howdens is a well-known name in kitchen supply, their trade-only business model means homeowners must employ a builder or fitter to place an order. This can cause delays, added costs, and reduce control over the kitchen project.
In contrast, SJB Trade Kitchens offers a compelling alternative designed specifically with Bradford homeowners in mind. With a showroom located in Oldham and managed by Steve from Altrincham, SJB provides direct sales to homeowners across West Yorkshire including Bradford. This eliminates the need for a middleman and empowers you to take full control of your kitchen renovation.
The Problem with Howdens Trade-Only Model for Bradford Homeowners
Howdens operates exclusively through trade accounts, which means that individual homeowners cannot purchase from them directly. Instead, you must have a builder or kitchen fitter with a trade account to order on your behalf. For Bradford homeowners, this can create several issues:
- Added Cost: Builders may add their own markup or fees when ordering Howdens kitchens.
- Less Control: Homeowners rely on tradespeople to choose, order, and schedule delivery, which can lead to miscommunication or delays.
- Limited Flexibility: Without direct access, it is harder to make bespoke adjustments or changes during the ordering process.
- Longer Lead Times: Builders often have multiple projects, which can slow down your kitchen delivery.
These challenges can be frustrating and costly, especially when you want your kitchen done on time and within budget.
SJB Trade Kitchens Advantages for Bradford Homeowners
SJB Trade Kitchens offers a homeowner-friendly approach that overcomes these issues. Here is why Bradford residents prefer SJB over Howdens:
- Direct Sales – No Middleman: You buy directly from SJB without needing a trade account or fitter to place your order. This saves money and gives you direct communication with the team.
- Competitive Pricing – 30-50% Cheaper Than Howdens: SJB provides transparent pricing year round with no hidden fees. This can save you thousands on your kitchen project compared to Howdens.
- Bespoke Sizing: Bradford homes vary from period terraces with smaller kitchens to new builds with open-plan layouts. SJB offers customised cabinet sizes to fit your space perfectly, unlike Howdens standard ranges.
- 18mm Backs: SJB kitchens include robust 18mm backs on cabinets for added durability and a quality finish that stands the test of time in busy family homes.
- Fast 10-Day Delivery: SJB understands the importance of timely renovations. Most orders are delivered within 10 working days, keeping your project on schedule.
- Showroom Access in Oldham: You can visit the showroom near Bradford to see kitchen displays, get expert advice from Steve, and explore options in person before ordering.
Local Bradford Property Types and How SJB Fits Your Needs
Bradford is home to a wide mix of properties which influence kitchen design choices:
- Victorian and Edwardian Terraces: Located in Manningham and Little Germany, these homes often have compact kitchens with unique layouts. SJB allows bespoke sizing to maximise storage and fit your exact space.
- Post-War Semi-Detached and Detached Houses: Popular in areas like Eccleshill and Thackley, these homes benefit from larger kitchen spaces where you can choose from a broad range of styles and finishes at SJB.
- Modern New Builds: Developments in Apperley Bridge and Allerton provide open-plan kitchens where SJBs contemporary designs and fast delivery help you create your dream kitchen quickly and affordably.
Choosing SJB Trade Kitchens means your kitchen will be tailored to the style and dimensions of your Bradford home, ensuring a perfect fit and finish.
How to Get Started with SJB Trade Kitchens
Contact Steve from Altrincham at the Oldham showroom on 0161 509 4221 to discuss your kitchen needs. The team will guide you through design options, bespoke sizing, and transparent pricing. Because SJB does not require a trade account, you can order directly and arrange delivery and installation on your own terms.
Whether you want a traditional kitchen to match your Victorian terrace or a sleek modern design for your new build, SJB Trade Kitchens combines quality, affordability, and convenience in a way Howdens cannot match for Bradford homeowners.
Summary
Bradford homeowners choosing SJB Trade Kitchens enjoy:
- Direct purchase without needing a tradesperson
- Transparent pricing 30-50% cheaper than Howdens
- Bespoke cabinet sizes to fit unique Bradford homes
- Durable 18mm backs on all cabinets
- Fast 10-day delivery to keep projects on schedule
- Access to expert advice at the Oldham showroom
Make your kitchen project easier, more affordable, and tailored to your Bradford home with SJB Trade Kitchens, the clear Howdens alternative.
Howdens operates on a trade-only model. As a homeowner, you cannot walk into a Howdens depot and buy a kitchen. You need a builder or fitter with a Howdens trade account to order on your behalf. This creates a fundamental problem: you have no direct control over what is ordered, no ability to compare prices yourself, and no direct relationship with the supplier. Your fitter marks up the Howdens price before passing it on to you, and you have no way of knowing what the original cost was.
SJB Trade Kitchens is the direct alternative. Steve Ball sells direct to homeowners – no trade account needed, no middleman, no hidden markups. You deal directly with Steve, you see the real price, and you make the decisions. Many Bradford customers who have previously used Howdens through a fitter are surprised to discover how much more straightforward – and affordable – the direct supply route can be.
Many national suppliers offer 18mm carcasses but use thinner back panels to reduce weight and cost. At SJB, that is not a trade-off we are willing to make. Every cabinet features full 18mm solid backs – your fitter will notice the difference the second they lift the unit.
| Feature | Howdens Joinery | SJB Trade Kitchens |
|---|---|---|
| Who Can Buy | Trade account holders only | Direct to homeowners |
| Carcass Thickness | 18mm | 18mm |
| Back Panel | Thinner backs (typical) | 18mm Solid |
| Drawer Boxes | Standard drawer boxes | Blum Antaro as standard; Legrabox or dovetail solid oak available as premium upgrades |
| Bespoke Widths | Limited bespoke sizing | Included as standard |
| Pricing | Trade pricing – varies by account | Transparent, consistent pricing all year round |
| Support | Via your fitter/builder | Direct with Steve – 20 years experience |
| Delivery | Via trade account | From 10 working days |
Got a Howdens Quote? We Will Beat It.
Howdens pricing is trade-only and deliberately opaque – homeowners rarely know the real cost. SJB Trade Kitchens offers transparent, consistent pricing direct to homeowners, typically 30-50% cheaper than Howdens retail equivalent.
Send us your Howdens specification and Steve will come back with a like-for-like price. Most customers save significantly.
Frequently Asked Questions
Yes, SJB Trade Kitchens allows Bradford homeowners to order directly without needing a trade account or builder, unlike Howdens.
Most kitchen orders are delivered within 10 working days, ensuring a quick turnaround for Bradford residents.
Yes, SJB offers bespoke sizing to perfectly fit the compact and irregular kitchen spaces typical in Bradford’s older homes.
You can visit the showroom in Oldham, where Steve from Altrincham provides expert advice and kitchen displays.
Yes, SJB Trade Kitchens are typically 30 to 50 percent cheaper than Howdens with transparent pricing all year round.
From Design to Reality: See the Difference
Every SJB kitchen starts with a detailed CAD design so you can see exactly how your finished kitchen will look before a single unit is ordered. Here is what that looks like in practice.

The CAD design produced by Steve before the kitchen was ordered

The finished kitchen installed by the customer — exactly as designed
“Steve is absolutely epic! Really nice guy. 100% genuine and to be trusted. Really easy to work with. Couldn’t do enough and always on hand.
The kitchen was amazing quality and the kitchen looked exactly like the images he produced on his computer. The units came ready built which saved a lot of time! Even if you’re not a joiner it was really easy to assemble and fit.
The kitchen is great quality and a VERY competitive price! 100% recommended! Thank you so much!”
— Scott, verified SJB Trade Kitchens customer ⭐⭐⭐⭐⭐
What Our Customers Say
Request Your Free Quote Below
Already have a Howdens specification or quote from your fitter? Send it to us and Steve will come back with a direct price comparison – usually within 24 hours.
Made to Order and Delivered in 10 Working Days
Rigid Built Cabinets with Blum Soft Close as Standard
Nationwide Delivery Available
SJB Trade Kitchens | Unit N, Central Trading Estate, Coulton Close, Oldham, OL1 4EB
Phone: 0161 509 4221 | Email: info@sjball.uk
SJB Trade Kitchens is an independent kitchen specialist. All competitor names are used for comparative purposes only based on publicly available specifications. SJB Trade Kitchens is not affiliated with Howdens, Wren Kitchens, Magnet, or DIY Kitchens.

