A Better Alternative to Howdens in Cambridgeshire - 18mm Rigid Units, Direct to Homeowners, Delivered in 10 Working Days.


📋 Data Accuracy Notice — All specifications on this page are based on publicly available information as of 2026. We welcome manufacturers to submit updated specifications directly to info@sjball.uk — we’ll update our data within 48 hours. We’re committed to accuracy, and we’re happy to be checked.

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Why Cambridgeshire Homeowners Choose SJB Trade Kitchens Over Howdens

When it comes to kitchen renovations in Cambridgeshire, homeowners face a crucial choice between suppliers. Howdens has long been a popular name, especially among trade professionals, but many local homeowners are discovering that SJB Trade Kitchens offers a superior alternative tailored to their needs. From the unique property styles in Cambridgeshire to the practical advantages of dealing directly with SJB, there are several reasons why more residents are opting for SJB instead of Howdens.

Understanding Cambridgeshire Property Types and Neighbourhoods

Cambridgeshire is a diverse county featuring a range of property styles that reflect its rich history and modern growth. In Cambridge city, Victorian and Edwardian terraced houses abound, many requiring bespoke kitchen solutions that fit unusual layouts and dimensions. In the surrounding market towns such as Ely, St Neots, and Huntingdon, you will find a mix of period cottages, post-war semis, and contemporary new builds. Each property presents different challenges and opportunities for kitchen design.

Neighbourhoods like Cherry Hinton, Chesterton, and Newnham in Cambridge have older homes with character features, demanding kitchens that combine functionality with sensitive design. New developments on the outskirts of Cambridge and in towns like Cambourne often include modern open-plan spaces that require flexible kitchen solutions. SJB Trade Kitchens understands these local needs and offers bespoke sizing and adaptable designs that fit perfectly, unlike standard ranges that may not suit every unique home.

Howdens Trade-Only Model: Problems for Cambridgeshire Homeowners

Howdens operates on a trade-only basis, meaning that homeowners cannot purchase directly from them without a builder or fitter who has a trade account. This model can cause several issues for homeowners in Cambridgeshire:

  • Dependence on Tradespeople: Homeowners must find and coordinate with a builder or fitter who can order Howdens kitchens on their behalf. This adds complexity and potential delays.
  • Limited Control: Since the order is placed through a third party, homeowners have less direct involvement in product selection, pricing transparency, and delivery scheduling.
  • Higher Costs: Builders and fitters may charge additional fees or markups for handling Howdens orders, increasing the overall kitchen project cost.
  • Restricted Access: Homeowners looking for smaller or bespoke kitchen units may find Howdens product ranges restrictive, as their standard sizes cater primarily to trade needs.

In Cambridgeshire, where many homeowners prefer to manage their renovation projects closely or seek cost-effective solutions, these limitations can be frustrating.

SJB Trade Kitchens Advantages for Cambridgeshire Residents

SJB Trade Kitchens provides a compelling alternative by selling directly to homeowners without requiring a trade account or middleman. This approach offers several key benefits:

  • Direct Sales to Homeowners: Cambridgeshire residents can order kitchens directly from SJB, simplifying the process and eliminating the need for a builder or fitter to place the order.
  • Transparent Pricing All Year Round: SJB offers clear, straightforward pricing that is 30-50 percent cheaper than Howdens, with no hidden fees or surprise costs. This transparency helps homeowners budget confidently.
  • Bespoke Sizing: Understanding the variety of Cambridgeshire homes, SJB provides bespoke sizing options to ensure that kitchen units fit perfectly, whether in a Victorian terrace in Cambridge city or a new build in Wisbech.
  • 18mm Backs: SJB kitchens come with sturdy 18mm backs for durability and strength, offering superior build quality compared to many competitors.
  • 10-Day Delivery: Speed is essential for any renovation project. SJB guarantees delivery within 10 days, allowing Cambridgeshire homeowners to keep their projects on schedule.
  • Showroom and Local Support: Although SJB is based near Oldham, the team is accessible by phone at 0161 509 4221 for expert advice. Steve from Altrincham is a key contact who can assist with enquiries, helping Cambridgeshire customers navigate their options with confidence.

More Reasons Cambridgeshire Homeowners Prefer SJB Over Howdens

Many Cambridgeshire homeowners have expressed satisfaction with SJB because the company removes the barriers imposed by Howdens trade-only model. Without the need for a trade account, customers can explore kitchen designs, request bespoke units, and place orders directly online or over the phone, giving full control and flexibility.

The cost savings are significant. Kitchens from SJB are typically 30-50 percent cheaper than Howdens, allowing homeowners to either invest in higher quality finishes or stay within tighter budgets. The transparent pricing means there are no surprises, a common concern with trade-only suppliers where tradespeople may add premiums.

Furthermore, the 18mm backs on SJB kitchen units provide enhanced durability, which is important in Cambridgeshire homes where kitchens often serve as the heart of family life. The bespoke sizing option means homeowners do not have to compromise on layout or style, making it easier to fit kitchens into period homes with unusual dimensions or new builds with open-plan layouts.

Conclusion

For homeowners in Cambridgeshire seeking a reliable, affordable, and flexible kitchen supplier, SJB Trade Kitchens stands out as the clear choice over Howdens. By selling directly to homeowners and offering bespoke sizing, transparent pricing, and speedy delivery, SJB removes the complications imposed by Howdens trade-only model. Whether you live in Cambridge city, a surrounding market town, or a new development, SJB can provide a kitchen solution that fits your home and your budget perfectly.

Contact Steve from Altrincham today through the showroom in Oldham at 0161 509 4221 to discuss your kitchen project and discover why so many Cambridgeshire residents trust SJB Trade Kitchens as their Howdens alternative.

Howdens operates on a trade-only model. As a homeowner, you cannot walk into a Howdens depot and buy a kitchen. You need a builder or fitter with a Howdens trade account to order on your behalf. This creates a fundamental problem: you have no direct control over what is ordered, no ability to compare prices yourself, and no direct relationship with the supplier. Your fitter marks up the Howdens price before passing it on to you, and you have no way of knowing what the original cost was.

SJB Trade Kitchens is the direct alternative. Steve Ball sells direct to homeowners – no trade account needed, no middleman, no hidden markups. You deal directly with Steve, you see the real price, and you make the decisions. Many Cambridgeshire customers who have previously used Howdens through a fitter are surprised to discover how much more straightforward – and affordable – the direct supply route can be.

Many national suppliers offer 18mm carcasses but use thinner back panels to reduce weight and cost. At SJB, that is not a trade-off we are willing to make. Every cabinet features full 18mm solid backs – your fitter will notice the difference the second they lift the unit.

Feature Howdens Joinery SJB Trade Kitchens
Who Can Buy Trade account holders only Direct to homeowners
Carcass Thickness 18mm 18mm
Back Panel Thinner backs (typical) 18mm Solid
Drawer Boxes Standard drawer boxes Blum Antaro as standard; Legrabox or dovetail solid oak available as premium upgrades
Bespoke Widths Limited bespoke sizing Included as standard
Pricing Trade pricing – varies by account Transparent, consistent pricing all year round
Support Via your fitter/builder Direct with Steve – 20 years experience
Delivery Via trade account From 10 working days

Got a Howdens Quote? We Will Beat It.

Howdens pricing is trade-only and deliberately opaque – homeowners rarely know the real cost. SJB Trade Kitchens offers transparent, consistent pricing direct to homeowners, typically 30-50% cheaper than Howdens retail equivalent.

Send us your Howdens specification and Steve will come back with a like-for-like price. Most customers save significantly.

Frequently Asked Questions

Yes, SJB Trade Kitchens sells directly to homeowners in Cambridgeshire with no requirement for a trade account or builder to place an order.

SJB offers bespoke sizing options that allow kitchens to be tailored to fit the unique dimensions and layouts of older Victorian and Edwardian properties common in Cambridge.

SJB guarantees delivery within 10 days, helping homeowners in Cambridgeshire keep renovation projects on schedule.

Yes, SJB kitchens are designed to be flexible and can be sized and styled to suit modern open-plan homes typical in Cambridgeshire towns like St Neots and Cambourne.

SJB kitchens are typically 30-50 percent cheaper than Howdens with transparent pricing and no hidden fees, making them a cost-effective choice for Cambridgeshire homeowners.

From Design to Reality: See the Difference

Every SJB kitchen starts with a detailed CAD design so you can see exactly how your finished kitchen will look before a single unit is ordered. Here is what that looks like in practice.

SJB Trade Kitchens CAD design render - Scott kitchen view 1

The CAD design produced by Steve before the kitchen was ordered

Finished SJB Trade Kitchens installation - Scott kitchen photo 5

The finished kitchen installed by the customer — exactly as designed

“Steve is absolutely epic! Really nice guy. 100% genuine and to be trusted. Really easy to work with. Couldn’t do enough and always on hand.

The kitchen was amazing quality and the kitchen looked exactly like the images he produced on his computer. The units came ready built which saved a lot of time! Even if you’re not a joiner it was really easy to assemble and fit.

The kitchen is great quality and a VERY competitive price! 100% recommended! Thank you so much!”

— Scott, verified SJB Trade Kitchens customer ⭐⭐⭐⭐⭐

What Our Customers Say

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Fleetkleen UK profile picture
Fleetkleen UK
26 July 2026
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Top service fantastic quality kitchen supplied with fully built units at an amazing price that I’ve not found anywhere else, would highly recommend giving Steve a call, will need his services again very soon.
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Naz K profile picture
Naz K
25 June 2026
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Fantastic experience with Steve from start to finish. He designed an amazing kitchen in a small space and truly went above and beyond what I expected. He took the time to listen carefully to my ideas and requirements, and was never pushy throughout the process. His knowledge, creativity, and attention to detail really stood out at every stage. Everything was planned and executed with care, and he made sure even the smallest details were perfect. The end result is a beautifully designed, highly functional kitchen that I’m absolutely thrilled with. I couldn’t recommend him highly enough ⭐️⭐️⭐️⭐️⭐️
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Emma Bradshaw profile picture
Emma Bradshaw
13 May 2026
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After visiting a few "big brand" kitchen places & being absolutely gob smacked at the prices, the pushy salesmen & the amazing "discounts" they claimed were on for "1 week only".... I went searching for a small local business. I found SJB on eBay initially & then popped along to his Instagram account to have a nosey at his products etc. I dropped him a message & got a reply pretty much straight away. I sent our measurements, needs & ideas & Steve got to work & brought our design to life! He worked fast & was extremely helpful. He made changes if we wanted them, he went hunting for a particular handle I wanted (a lot cheaper too as 1 company wanted £12 a handle, Steve found them for just £4) We visited his show room to make sure because we weren't being charged the earth, we weren't getting a cheap / flimsy product. Well we absolutely weren't! We had a slight issue with one of the cabinets being damaged upon arrival, spoke to Steve, who immediately ordered a replacement to be sent. Steve was contactable throughout, nothing was too much trouble, & he's just a genuine nice guy, who runs a fantastic small business. 100% recommend using SJB Trade Kitchens especially over the giant money grabbing companies!
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Elizabeth Orbell profile picture
Elizabeth Orbell
21 April 2026
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Steve designed and provided all the quality parts necessary for my fitter to make up this beautiful kitchen. All arrived promptly and any queries were responded to immediately and efficiently. Steve is highly professional and easy to get along with which makes a huge difference in our busy world! I would definitely recommend Steve and will use him on my next build. Thank you !
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Scott profile picture
Scott
1 April 2026
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Steve is absolutely epic! Really nice guy. 100% genuine & to be trusted. Really easy to work with. Couldn't do enough and always on hand. The kitchen was amazing quality and the kitchen looked exactly like the images he produced on his computer. The units came ready built which saved a lot of time! Even if you're not a joiner it was really easy to assemble and fit. The kitchen is great quality and a VERY competitive price! 100% recommended! Thank you so much!
Posted on Google Google
Natasha Conway profile picture
Natasha Conway
25 March 2026
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I cannot stress how happy I am with my kitchen from SJB. We didn’t had a great experience with our builder during the renovation of our house however the final kitchen made up for it. SJB offered high quality finishes at quick turnarounds and even made a custom made island which is better than I ever expected. I will be returning soon to SJB for my bedroom wardrobes!
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Tina Walsall profile picture
Tina Walsall
12 January 2026
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I came across SJB on Ebay, and contacted Steve. He was very helpful in inviting us to his kitchen showroom to look at the various kitchens. This helped a lot as he was on site to talk us through ideas and suggestions. We chose, what we thought, a relatively priced kitchen as it was for a rental property, but the finished result has been just amazing! It looks so expensive, even the fitter said it was very good quality for a fraction of what other places charge. Steve kindly designed the kitchen, gave us good ideas and was always available on the phone if we ever needed advice. I have never purchased a kitchen without the company providing a fitter as I have always doubted if the kitchen would fit how it should, but this has completely changed my perception. It has been flawless and friends and family have compared it to their much more expensive ones, saying this looks amazing and better than theirs! If you need a kitchen, with a gentleman that goes over and above, SJB is the place to go. You will not be disappointed, the whole process has been stress free thanks to Steve, I honestly cannot thank him enough for all his efforts and kindness. We hope to come back very soon!
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James Hunter profile picture
James Hunter
23 December 2025
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I've worked in the building trade for over 20 years, the kitchen supplied by Steven was a better quality then a Howdens or magnet kitchen and also a good bit cheaper. Steven's easy to deal with, everything arrived as quoted no problems no damaged items and on the exact day specified. Would highly recommend.
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Alison Gregory profile picture
Alison Gregory
13 November 2025
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I first came across Steve on Ebay last year when I moved into my bungalow and kept hold of his details. Fast forward a year, I checked Google reviews and finally contacted him sending measurements/photos and went to meet him when on holiday nearby. Steve was so helpful and came up with the exact kitchen plan I had in my head, two other companies couldn't do this, despite visiting my home and meeting with them. Took me a while to find a joiner and after lots of emails, Whatsapp messages and calls, I could actually place the order. All delivered to North East Scotland, a few doors followed on as were out of stock, a couple of damaged items replaced and when I needed a corner post and dishwasher door replacement due to longer screws being used in error, Steve was only too happy to send them. It's a very good quality kitchen at a great price and I'm not planning on needing another, but if I did, I wouldn't hesitate on contacting SJB again. We got there in the end Steve, with hard work from my plasterer, joiner, plumber, electrician and flooring guys and I love my new kitchen, so thank you, hard to believe it's the same room ❤️
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Jayne Teale profile picture
Jayne Teale
4 November 2025
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We can’t fault Steve at SJB! The process from sending him a drawing and measurements, to choosing the kitchen cabinets and getting all delivered was fantastic!! No hassle, no problems just smooth running. Thank you Steve 👍

Request Your Free Quote Below

Already have a Howdens specification or quote from your fitter? Send it to us and Steve will come back with a direct price comparison – usually within 24 hours.

Not sure where to start? Just drop your details below or upload a rough sketch or floor plan. I’ll give you a ring to talk through the best layout for your home — no sales pressure, just honest trade advice from someone who’s been in kitchens for 20 years.

Drag & Drop Files, Choose Files to Upload You can upload up to 10 files.

Made to Order and Delivered in 10 Working Days

Rigid Built Cabinets with Blum Soft Close as Standard

Nationwide Delivery Available

SJB Trade Kitchens | Unit N, Central Trading Estate, Coulton Close, Oldham, OL1 4EB

Phone: 0161 509 4221 | Email: info@sjball.uk

SJB Trade Kitchens is an independent kitchen specialist. All competitor names are used for comparative purposes only based on publicly available specifications. SJB Trade Kitchens is not affiliated with Howdens, Wren Kitchens, Magnet, or DIY Kitchens.