A Better Alternative to Howdens in Cardiff - 18mm Rigid Units, Direct to Homeowners, Delivered in 10 Working Days.


📋 Data Accuracy Notice — All specifications on this page are based on publicly available information as of 2026. We welcome manufacturers to submit updated specifications directly to info@sjball.uk — we’ll update our data within 48 hours. We’re committed to accuracy, and we’re happy to be checked.

Made to Order

Rigid Built

Nationwide Delivery

Blum Soft Close

Why Cardiff Homeowners Choose SJB Trade Kitchens Over Howdens

Cardiff is a city known for its diverse property styles ranging from charming Victorian terraces in Roath and Canton to modern apartments in Cardiff Bay and spacious family homes in Cyncoed and Radyr. Homeowners in these neighbourhoods demand kitchen solutions that suit their specific needs, budgets, and timelines. While Howdens has been a popular choice for kitchen supplies, many Cardiff residents are discovering the advantages of choosing SJB Trade Kitchens as a superior alternative.

The Challenges of Howdens Trade-Only Model for Cardiff Homeowners

Howdens operates on a trade-only model, meaning homeowners cannot purchase kitchens directly without going through a builder or fitter who holds a trade account. This creates several challenges for Cardiff homeowners. Firstly, it limits direct control over the design and purchase process. Homeowners often find themselves reliant on third parties who may not fully understand their vision or budget constraints. Secondly, the additional middleman can lead to increased costs, delays, and communication issues. For those living in busy Cardiff neighbourhoods like Pontcanna or Llanishen, working through a trade-only supplier can become frustrating and time-consuming.

Furthermore, the trade-only approach can restrict flexibility. Homeowners who want to make bespoke adjustments or require specific sizing for their kitchens may find it difficult to communicate these needs effectively through a builder or fitter. This can result in generic solutions that do not fit the unique characteristics of Cardiff properties, especially older homes with non-standard dimensions.

How SJB Trade Kitchens Addresses Cardiff Homeowner Needs

SJB Trade Kitchens offers Cardiff homeowners a straightforward, transparent, and flexible alternative. Unlike Howdens, SJB sells directly to homeowners with no need for a trade account or builder intermediary. This direct approach empowers customers to take control of their kitchen projects from start to finish, simplifying the entire process.

One of the key advantages SJB provides is bespoke sizing. Cardiff properties often feature rooms with unusual layouts or dimensions, particularly in historic areas like Splott or Butetown. SJB can tailor kitchen cabinets and components to fit these unique spaces perfectly, ensuring a seamless fit without the compromises often necessary when using standard-sized units from trade-only suppliers.

Another important feature is the use of 18mm backs on all kitchen units. This detail enhances the durability and stability of the kitchens, providing Cardiff homeowners with a more robust and long-lasting solution compared to the thinner backs common in many kitchens. For families in areas like Pentwyn or Fairwater, where kitchens are a central hub of daily life, this extra strength is highly valued.

Fast and Transparent Service Tailored to Cardiff

SJB Trade Kitchens offers a 10-day delivery service which is ideal for Cardiff homeowners looking to complete their kitchen projects quickly without compromising quality. This rapid turnaround helps reduce the disruption caused by renovations, especially in busy neighbourhoods where access and parking can be challenging during extended building work.

Pricing with SJB is fully transparent and competitive. Customers receive clear, upfront quotes with no hidden fees, and with prices consistently 30-50% lower than Howdens, Cardiff homeowners can achieve their dream kitchens without stretching their budgets. This affordability combined with high-quality materials and bespoke options makes SJB an ideal choice for a wide range of Cardiff properties, from affordable starter homes in Ely to more prestigious residences in Lisvane.

For those who want to see the kitchen options in person, SJB has a showroom in Oldham and a friendly team led by Steve from Altrincham who can provide expert advice and assistance. While not local to Cardiff, the knowledgeable staff are just a phone call away on 0161 509 4221 and can guide customers through the selection and ordering process with ease.

Summary: Why Choose SJB Trade Kitchens in Cardiff?

  • Direct Sales to Homeowners: No need for a trade account or intermediary builder, giving Cardiff homeowners full control.
  • Bespoke Sizing: Perfectly tailored kitchens to fit Cardiff homes with unique layouts and measurements.
  • 18mm Backs: Enhanced durability and stability compared to typical kitchen units.
  • 10-Day Delivery: Fast turnaround reduces disruption for busy Cardiff households.
  • Transparent Pricing: Clear, upfront costs with savings of 30-50% compared to Howdens.

With these benefits, it is clear why more Cardiff homeowners are choosing SJB Trade Kitchens over Howdens. Whether renovating a period property in Adamsdown or fitting out a new build in Pontprennau, SJB provides a practical, affordable, and customer-friendly solution that puts homeowners first.

Howdens operates on a trade-only model. As a homeowner, you cannot walk into a Howdens depot and buy a kitchen. You need a builder or fitter with a Howdens trade account to order on your behalf. This creates a fundamental problem: you have no direct control over what is ordered, no ability to compare prices yourself, and no direct relationship with the supplier. Your fitter marks up the Howdens price before passing it on to you, and you have no way of knowing what the original cost was.

SJB Trade Kitchens is the direct alternative. Steve Ball sells direct to homeowners – no trade account needed, no middleman, no hidden markups. You deal directly with Steve, you see the real price, and you make the decisions. Many Cardiff customers who have previously used Howdens through a fitter are surprised to discover how much more straightforward – and affordable – the direct supply route can be.

Many national suppliers offer 18mm carcasses but use thinner back panels to reduce weight and cost. At SJB, that is not a trade-off we are willing to make. Every cabinet features full 18mm solid backs – your fitter will notice the difference the second they lift the unit.

Feature Howdens Joinery SJB Trade Kitchens
Who Can Buy Trade account holders only Direct to homeowners
Carcass Thickness 18mm 18mm
Back Panel Thinner backs (typical) 18mm Solid
Drawer Boxes Standard drawer boxes Blum Antaro as standard; Legrabox or dovetail solid oak available as premium upgrades
Bespoke Widths Limited bespoke sizing Included as standard
Pricing Trade pricing – varies by account Transparent, consistent pricing all year round
Support Via your fitter/builder Direct with Steve – 20 years experience
Delivery Via trade account From 10 working days

Got a Howdens Quote? We Will Beat It.

Howdens pricing is trade-only and deliberately opaque – homeowners rarely know the real cost. SJB Trade Kitchens offers transparent, consistent pricing direct to homeowners, typically 30-50% cheaper than Howdens retail equivalent.

Send us your Howdens specification and Steve will come back with a like-for-like price. Most customers save significantly.

Frequently Asked Questions

Yes, SJB Trade Kitchens sells directly to homeowners in Cardiff with no need for a builder or trade account.

SJB offers a 10-day delivery service, ensuring kitchens arrive promptly to Cardiff addresses.

Absolutely. SJB specializes in bespoke sizing, making kitchens that fit perfectly in Cardiff’s historic homes.

SJB is typically 30-50% cheaper than Howdens with transparent pricing and no hidden fees.

While the showroom is located in Oldham, you can contact Steve from Altrincham at 0161 509 4221 for expert guidance and support.

From Design to Reality: See the Difference

Every SJB kitchen starts with a detailed CAD design so you can see exactly how your finished kitchen will look before a single unit is ordered. Here is what that looks like in practice.

SJB Trade Kitchens CAD design render - Scott kitchen view 1

The CAD design produced by Steve before the kitchen was ordered

Finished SJB Trade Kitchens installation - Scott kitchen photo 5

The finished kitchen installed by the customer — exactly as designed

“Steve is absolutely epic! Really nice guy. 100% genuine and to be trusted. Really easy to work with. Couldn’t do enough and always on hand.

The kitchen was amazing quality and the kitchen looked exactly like the images he produced on his computer. The units came ready built which saved a lot of time! Even if you’re not a joiner it was really easy to assemble and fit.

The kitchen is great quality and a VERY competitive price! 100% recommended! Thank you so much!”

— Scott, verified SJB Trade Kitchens customer ⭐⭐⭐⭐⭐

What Our Customers Say

Posted on Google Google
Fleetkleen UK profile picture
Fleetkleen UK
26 July 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Top service fantastic quality kitchen supplied with fully built units at an amazing price that I’ve not found anywhere else, would highly recommend giving Steve a call, will need his services again very soon.
Posted on Google Google
Naz K profile picture
Naz K
25 June 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Fantastic experience with Steve from start to finish. He designed an amazing kitchen in a small space and truly went above and beyond what I expected. He took the time to listen carefully to my ideas and requirements, and was never pushy throughout the process. His knowledge, creativity, and attention to detail really stood out at every stage. Everything was planned and executed with care, and he made sure even the smallest details were perfect. The end result is a beautifully designed, highly functional kitchen that I’m absolutely thrilled with. I couldn’t recommend him highly enough ⭐️⭐️⭐️⭐️⭐️
Posted on Google Google
Emma Bradshaw profile picture
Emma Bradshaw
13 May 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
After visiting a few "big brand" kitchen places & being absolutely gob smacked at the prices, the pushy salesmen & the amazing "discounts" they claimed were on for "1 week only".... I went searching for a small local business. I found SJB on eBay initially & then popped along to his Instagram account to have a nosey at his products etc. I dropped him a message & got a reply pretty much straight away. I sent our measurements, needs & ideas & Steve got to work & brought our design to life! He worked fast & was extremely helpful. He made changes if we wanted them, he went hunting for a particular handle I wanted (a lot cheaper too as 1 company wanted £12 a handle, Steve found them for just £4) We visited his show room to make sure because we weren't being charged the earth, we weren't getting a cheap / flimsy product. Well we absolutely weren't! We had a slight issue with one of the cabinets being damaged upon arrival, spoke to Steve, who immediately ordered a replacement to be sent. Steve was contactable throughout, nothing was too much trouble, & he's just a genuine nice guy, who runs a fantastic small business. 100% recommend using SJB Trade Kitchens especially over the giant money grabbing companies!
Posted on Google Google
Elizabeth Orbell profile picture
Elizabeth Orbell
21 April 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Steve designed and provided all the quality parts necessary for my fitter to make up this beautiful kitchen. All arrived promptly and any queries were responded to immediately and efficiently. Steve is highly professional and easy to get along with which makes a huge difference in our busy world! I would definitely recommend Steve and will use him on my next build. Thank you !
Posted on Google Google
Scott profile picture
Scott
1 April 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Steve is absolutely epic! Really nice guy. 100% genuine & to be trusted. Really easy to work with. Couldn't do enough and always on hand. The kitchen was amazing quality and the kitchen looked exactly like the images he produced on his computer. The units came ready built which saved a lot of time! Even if you're not a joiner it was really easy to assemble and fit. The kitchen is great quality and a VERY competitive price! 100% recommended! Thank you so much!
Posted on Google Google
Natasha Conway profile picture
Natasha Conway
25 March 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I cannot stress how happy I am with my kitchen from SJB. We didn’t had a great experience with our builder during the renovation of our house however the final kitchen made up for it. SJB offered high quality finishes at quick turnarounds and even made a custom made island which is better than I ever expected. I will be returning soon to SJB for my bedroom wardrobes!
Posted on Google Google
Tina Walsall profile picture
Tina Walsall
12 January 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I came across SJB on Ebay, and contacted Steve. He was very helpful in inviting us to his kitchen showroom to look at the various kitchens. This helped a lot as he was on site to talk us through ideas and suggestions. We chose, what we thought, a relatively priced kitchen as it was for a rental property, but the finished result has been just amazing! It looks so expensive, even the fitter said it was very good quality for a fraction of what other places charge. Steve kindly designed the kitchen, gave us good ideas and was always available on the phone if we ever needed advice. I have never purchased a kitchen without the company providing a fitter as I have always doubted if the kitchen would fit how it should, but this has completely changed my perception. It has been flawless and friends and family have compared it to their much more expensive ones, saying this looks amazing and better than theirs! If you need a kitchen, with a gentleman that goes over and above, SJB is the place to go. You will not be disappointed, the whole process has been stress free thanks to Steve, I honestly cannot thank him enough for all his efforts and kindness. We hope to come back very soon!
Posted on Google Google
James Hunter profile picture
James Hunter
23 December 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I've worked in the building trade for over 20 years, the kitchen supplied by Steven was a better quality then a Howdens or magnet kitchen and also a good bit cheaper. Steven's easy to deal with, everything arrived as quoted no problems no damaged items and on the exact day specified. Would highly recommend.
Posted on Google Google
Alison Gregory profile picture
Alison Gregory
13 November 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I first came across Steve on Ebay last year when I moved into my bungalow and kept hold of his details. Fast forward a year, I checked Google reviews and finally contacted him sending measurements/photos and went to meet him when on holiday nearby. Steve was so helpful and came up with the exact kitchen plan I had in my head, two other companies couldn't do this, despite visiting my home and meeting with them. Took me a while to find a joiner and after lots of emails, Whatsapp messages and calls, I could actually place the order. All delivered to North East Scotland, a few doors followed on as were out of stock, a couple of damaged items replaced and when I needed a corner post and dishwasher door replacement due to longer screws being used in error, Steve was only too happy to send them. It's a very good quality kitchen at a great price and I'm not planning on needing another, but if I did, I wouldn't hesitate on contacting SJB again. We got there in the end Steve, with hard work from my plasterer, joiner, plumber, electrician and flooring guys and I love my new kitchen, so thank you, hard to believe it's the same room ❤️
Posted on Google Google
Jayne Teale profile picture
Jayne Teale
4 November 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We can’t fault Steve at SJB! The process from sending him a drawing and measurements, to choosing the kitchen cabinets and getting all delivered was fantastic!! No hassle, no problems just smooth running. Thank you Steve 👍

Request Your Free Quote Below

Already have a Howdens specification or quote from your fitter? Send it to us and Steve will come back with a direct price comparison – usually within 24 hours.

Not sure where to start? Just drop your details below or upload a rough sketch or floor plan. I’ll give you a ring to talk through the best layout for your home — no sales pressure, just honest trade advice from someone who’s been in kitchens for 20 years.

Drag & Drop Files, Choose Files to Upload You can upload up to 10 files.

Made to Order and Delivered in 10 Working Days

Rigid Built Cabinets with Blum Soft Close as Standard

Nationwide Delivery Available

SJB Trade Kitchens | Unit N, Central Trading Estate, Coulton Close, Oldham, OL1 4EB

Phone: 0161 509 4221 | Email: info@sjball.uk

SJB Trade Kitchens is an independent kitchen specialist. All competitor names are used for comparative purposes only based on publicly available specifications. SJB Trade Kitchens is not affiliated with Howdens, Wren Kitchens, Magnet, or DIY Kitchens.