A Better Alternative to Howdens in Kent - 18mm Rigid Units, Direct to Homeowners, Delivered in 10 Working Days.


📋 Data Accuracy Notice — All specifications on this page are based on publicly available information as of 2026. We welcome manufacturers to submit updated specifications directly to info@sjball.uk — we’ll update our data within 48 hours. We’re committed to accuracy, and we’re happy to be checked.

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Why Kent Homeowners Choose SJB Trade Kitchens Over Howdens

Kent is a county known for its charming mix of historic cottages, period properties, and modern family homes. From the quaint streets of Canterbury and the seaside town of Whitstable to the bustling suburbs of Maidstone and Tunbridge Wells, homeowners in Kent demand kitchen solutions that complement their unique properties and lifestyles. While Howdens has traditionally served as a popular choice for kitchens in the UK, many Kent homeowners are discovering that SJB Trade Kitchens offer a superior alternative tailored to their needs.

The Kent Property Landscape and Kitchen Needs

Kent boasts a diverse housing stock, including Victorian terraces in towns like Dover, Georgian townhouses in Rochester, and new builds in areas such as Ashford. Each style calls for kitchens that either preserve character or provide contemporary functionality. Homeowners require flexibility in design and sizing to fit irregular room dimensions and period features. They look for quality, durability, and style without paying over the odds.

In neighbourhoods like Bearsted and Sevenoaks, where home improvements are common, residents often seek bespoke kitchen solutions that can adapt to older homes with unique layouts. Meanwhile, in more modern developments around Gillingham and Folkestone, buyers prefer efficient, streamlined kitchens delivered quickly to fit their fast-paced lifestyles.

The Limitations of Howdens Trade-Only Model for Kent Homeowners

One major challenge for Kent homeowners with Howdens is their trade-only business model. Howdens kitchens are not available to purchase directly by homeowners. Customers must have a builder, installer, or trade account-holder to place an order and manage installation. This adds complexity, cost, and potential delays for those who want more control over their kitchen projects.

For many homeowners in Kent, relying on a trade middleman can mean less transparency around pricing and availability. It can also limit the ability to make last-minute changes or select bespoke options that suit their homes perfectly. Not everyone has access to trusted tradespeople immediately, which can stall renovation timelines.

Furthermore, Howdens pricing is typically higher, often 30 to 50 percent more expensive than alternatives like SJB Trade Kitchens. This can be a significant factor for budget-conscious homeowners who want quality without compromise.

SJB Trade Kitchens Advantages for Kent Homeowners

SJB Trade Kitchens offers a compelling alternative to Howdens by selling directly to homeowners, eliminating the need for a trade account or middleman. This direct approach empowers Kent residents to take full control of their kitchen projects from start to finish with no unnecessary delays or inflated costs.

Bespoke Sizing and Flexible Design

Many Kent properties have unique layouts and non-standard room sizes. SJB Trade Kitchens specialises in bespoke sizing, allowing homeowners to customise their kitchen units to fit perfectly. Unlike Howdens, which often restricts customers to standard cabinet sizes, SJB can tailor kitchens that work around chimney breasts, alcoves, and awkward corners common in period properties.

High-Quality 18mm Backs for Durability

Quality is paramount when investing in a new kitchen. SJB uses robust 18mm backs on their kitchen units, providing extra strength and durability compared to the thinner backs used by many competitors. This means your kitchen will stand the test of time, even in the busy family homes and holiday lets common in Kent.

Fast 10-Day Delivery

Time is often of the essence for homeowners renovating kitchens. SJB offers a reliable 10-day delivery service, allowing Kent residents to plan their projects confidently without long waiting periods. This fast turnaround contrasts with the potential delays caused by trade ordering and stock issues that can occur with Howdens.

Transparent Pricing, No Surprises

SJB Trade Kitchens prides itself on transparent, year-round pricing that does not fluctuate unexpectedly. Kent homeowners know exactly what they are paying from the outset, avoiding the hidden costs or markups sometimes encountered with trade-only suppliers like Howdens. This clarity helps families and landlords budget effectively.

No Trade Account Needed

Perhaps the biggest advantage for many Kent homeowners is that SJB does not require a trade account to purchase. This means that anyone can order a kitchen directly, whether they are experienced DIYers, working with external fitters, or simply want to manage the project themselves. This flexibility is especially valuable in areas where trusted tradespeople may be booked up or unavailable.

Local Expertise and Support

Steve from Altrincham leads SJB Trade Kitchens, bringing years of industry experience and a commitment to customer satisfaction. While the showroom is located in Oldham, SJB serves homeowners across Kent with comprehensive support over the phone at 0161 509 4221. Customers receive expert advice tailored to their property type and project requirements, ensuring their kitchen fits their lifestyle perfectly.

Summary

For Kent homeowners looking for a high-quality, affordable, and flexible kitchen solution, SJB Trade Kitchens stands out as the clear Howdens alternative. With direct sales, bespoke sizing, durable construction, fast delivery, and transparent pricing, SJB addresses the key pain points faced by homeowners dealing with Howdens trade-only restrictions.

Whether you live in a historic cottage in Canterbury, a modern home in Maidstone, or a family house in Tunbridge Wells, SJB Trade Kitchens provides the freedom and value you need to create the kitchen you have always wanted without compromise.

Contact Steve on 0161 509 4221 today to discuss your project and discover how SJB Trade Kitchens can transform your Kent home.

Howdens operates on a trade-only model. As a homeowner, you cannot walk into a Howdens depot and buy a kitchen. You need a builder or fitter with a Howdens trade account to order on your behalf. This creates a fundamental problem: you have no direct control over what is ordered, no ability to compare prices yourself, and no direct relationship with the supplier. Your fitter marks up the Howdens price before passing it on to you, and you have no way of knowing what the original cost was.

SJB Trade Kitchens is the direct alternative. Steve Ball sells direct to homeowners – no trade account needed, no middleman, no hidden markups. You deal directly with Steve, you see the real price, and you make the decisions. Many Kent customers who have previously used Howdens through a fitter are surprised to discover how much more straightforward – and affordable – the direct supply route can be.

Many national suppliers offer 18mm carcasses but use thinner back panels to reduce weight and cost. At SJB, that is not a trade-off we are willing to make. Every cabinet features full 18mm solid backs – your fitter will notice the difference the second they lift the unit.

Feature Howdens Joinery SJB Trade Kitchens
Who Can Buy Trade account holders only Direct to homeowners
Carcass Thickness 18mm 18mm
Back Panel Thinner backs (typical) 18mm Solid
Drawer Boxes Standard drawer boxes Blum Antaro as standard; Legrabox or dovetail solid oak available as premium upgrades
Bespoke Widths Limited bespoke sizing Included as standard
Pricing Trade pricing – varies by account Transparent, consistent pricing all year round
Support Via your fitter/builder Direct with Steve – 20 years experience
Delivery Via trade account From 10 working days

Got a Howdens Quote? We Will Beat It.

Howdens pricing is trade-only and deliberately opaque – homeowners rarely know the real cost. SJB Trade Kitchens offers transparent, consistent pricing direct to homeowners, typically 30-50% cheaper than Howdens retail equivalent.

Send us your Howdens specification and Steve will come back with a like-for-like price. Most customers save significantly.

Frequently Asked Questions

Yes you can order directly from SJB Trade Kitchens without needing a builder or trade account. SJB sells kitchens directly to homeowners across Kent.

SJB specialises in bespoke sizing and can customise kitchen units to fit unique layouts common in Kent period properties like cottages or Georgian townhouses.

Yes SJB offers a reliable 10-day delivery service across Kent including Canterbury Dover Maidstone and surrounding areas.

SJB Trade Kitchens is typically 30 to 50 percent cheaper than Howdens with transparent pricing making it a more affordable option for Kent homeowners.

While the showroom is in Oldham you can call Steve from Altrincham on 0161 509 4221 for expert advice tailored to Kent properties and projects.

From Design to Reality: See the Difference

Every SJB kitchen starts with a detailed CAD design so you can see exactly how your finished kitchen will look before a single unit is ordered. Here is what that looks like in practice.

SJB Trade Kitchens CAD design render - Scott kitchen view 1

The CAD design produced by Steve before the kitchen was ordered

Finished SJB Trade Kitchens installation - Scott kitchen photo 5

The finished kitchen installed by the customer — exactly as designed

“Steve is absolutely epic! Really nice guy. 100% genuine and to be trusted. Really easy to work with. Couldn’t do enough and always on hand.

The kitchen was amazing quality and the kitchen looked exactly like the images he produced on his computer. The units came ready built which saved a lot of time! Even if you’re not a joiner it was really easy to assemble and fit.

The kitchen is great quality and a VERY competitive price! 100% recommended! Thank you so much!”

— Scott, verified SJB Trade Kitchens customer ⭐⭐⭐⭐⭐

What Our Customers Say

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Fleetkleen UK profile picture
Fleetkleen UK
26 July 2026
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Top service fantastic quality kitchen supplied with fully built units at an amazing price that I’ve not found anywhere else, would highly recommend giving Steve a call, will need his services again very soon.
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Naz K profile picture
Naz K
25 June 2026
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Fantastic experience with Steve from start to finish. He designed an amazing kitchen in a small space and truly went above and beyond what I expected. He took the time to listen carefully to my ideas and requirements, and was never pushy throughout the process. His knowledge, creativity, and attention to detail really stood out at every stage. Everything was planned and executed with care, and he made sure even the smallest details were perfect. The end result is a beautifully designed, highly functional kitchen that I’m absolutely thrilled with. I couldn’t recommend him highly enough ⭐️⭐️⭐️⭐️⭐️
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Emma Bradshaw profile picture
Emma Bradshaw
13 May 2026
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After visiting a few "big brand" kitchen places & being absolutely gob smacked at the prices, the pushy salesmen & the amazing "discounts" they claimed were on for "1 week only".... I went searching for a small local business. I found SJB on eBay initially & then popped along to his Instagram account to have a nosey at his products etc. I dropped him a message & got a reply pretty much straight away. I sent our measurements, needs & ideas & Steve got to work & brought our design to life! He worked fast & was extremely helpful. He made changes if we wanted them, he went hunting for a particular handle I wanted (a lot cheaper too as 1 company wanted £12 a handle, Steve found them for just £4) We visited his show room to make sure because we weren't being charged the earth, we weren't getting a cheap / flimsy product. Well we absolutely weren't! We had a slight issue with one of the cabinets being damaged upon arrival, spoke to Steve, who immediately ordered a replacement to be sent. Steve was contactable throughout, nothing was too much trouble, & he's just a genuine nice guy, who runs a fantastic small business. 100% recommend using SJB Trade Kitchens especially over the giant money grabbing companies!
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Elizabeth Orbell profile picture
Elizabeth Orbell
21 April 2026
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Steve designed and provided all the quality parts necessary for my fitter to make up this beautiful kitchen. All arrived promptly and any queries were responded to immediately and efficiently. Steve is highly professional and easy to get along with which makes a huge difference in our busy world! I would definitely recommend Steve and will use him on my next build. Thank you !
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Scott profile picture
Scott
1 April 2026
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Steve is absolutely epic! Really nice guy. 100% genuine & to be trusted. Really easy to work with. Couldn't do enough and always on hand. The kitchen was amazing quality and the kitchen looked exactly like the images he produced on his computer. The units came ready built which saved a lot of time! Even if you're not a joiner it was really easy to assemble and fit. The kitchen is great quality and a VERY competitive price! 100% recommended! Thank you so much!
Posted on Google Google
Natasha Conway profile picture
Natasha Conway
25 March 2026
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I cannot stress how happy I am with my kitchen from SJB. We didn’t had a great experience with our builder during the renovation of our house however the final kitchen made up for it. SJB offered high quality finishes at quick turnarounds and even made a custom made island which is better than I ever expected. I will be returning soon to SJB for my bedroom wardrobes!
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Tina Walsall profile picture
Tina Walsall
12 January 2026
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I came across SJB on Ebay, and contacted Steve. He was very helpful in inviting us to his kitchen showroom to look at the various kitchens. This helped a lot as he was on site to talk us through ideas and suggestions. We chose, what we thought, a relatively priced kitchen as it was for a rental property, but the finished result has been just amazing! It looks so expensive, even the fitter said it was very good quality for a fraction of what other places charge. Steve kindly designed the kitchen, gave us good ideas and was always available on the phone if we ever needed advice. I have never purchased a kitchen without the company providing a fitter as I have always doubted if the kitchen would fit how it should, but this has completely changed my perception. It has been flawless and friends and family have compared it to their much more expensive ones, saying this looks amazing and better than theirs! If you need a kitchen, with a gentleman that goes over and above, SJB is the place to go. You will not be disappointed, the whole process has been stress free thanks to Steve, I honestly cannot thank him enough for all his efforts and kindness. We hope to come back very soon!
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James Hunter profile picture
James Hunter
23 December 2025
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I've worked in the building trade for over 20 years, the kitchen supplied by Steven was a better quality then a Howdens or magnet kitchen and also a good bit cheaper. Steven's easy to deal with, everything arrived as quoted no problems no damaged items and on the exact day specified. Would highly recommend.
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Alison Gregory profile picture
Alison Gregory
13 November 2025
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I first came across Steve on Ebay last year when I moved into my bungalow and kept hold of his details. Fast forward a year, I checked Google reviews and finally contacted him sending measurements/photos and went to meet him when on holiday nearby. Steve was so helpful and came up with the exact kitchen plan I had in my head, two other companies couldn't do this, despite visiting my home and meeting with them. Took me a while to find a joiner and after lots of emails, Whatsapp messages and calls, I could actually place the order. All delivered to North East Scotland, a few doors followed on as were out of stock, a couple of damaged items replaced and when I needed a corner post and dishwasher door replacement due to longer screws being used in error, Steve was only too happy to send them. It's a very good quality kitchen at a great price and I'm not planning on needing another, but if I did, I wouldn't hesitate on contacting SJB again. We got there in the end Steve, with hard work from my plasterer, joiner, plumber, electrician and flooring guys and I love my new kitchen, so thank you, hard to believe it's the same room ❤️
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Jayne Teale profile picture
Jayne Teale
4 November 2025
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We can’t fault Steve at SJB! The process from sending him a drawing and measurements, to choosing the kitchen cabinets and getting all delivered was fantastic!! No hassle, no problems just smooth running. Thank you Steve 👍

Request Your Free Quote Below

Already have a Howdens specification or quote from your fitter? Send it to us and Steve will come back with a direct price comparison – usually within 24 hours.

Not sure where to start? Just drop your details below or upload a rough sketch or floor plan. I’ll give you a ring to talk through the best layout for your home — no sales pressure, just honest trade advice from someone who’s been in kitchens for 20 years.

Drag & Drop Files, Choose Files to Upload You can upload up to 10 files.

Made to Order and Delivered in 10 Working Days

Rigid Built Cabinets with Blum Soft Close as Standard

Nationwide Delivery Available

SJB Trade Kitchens | Unit N, Central Trading Estate, Coulton Close, Oldham, OL1 4EB

Phone: 0161 509 4221 | Email: info@sjball.uk

SJB Trade Kitchens is an independent kitchen specialist. All competitor names are used for comparative purposes only based on publicly available specifications. SJB Trade Kitchens is not affiliated with Howdens, Wren Kitchens, Magnet, or DIY Kitchens.