A Better Alternative to Howdens in Stoke On Trent - 18mm Rigid Units, Direct to Homeowners, Delivered in 10 Working Days.
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Why Stoke On Trent Homeowners Choose SJB Trade Kitchens Over Howdens
Stoke On Trent is a city rich in heritage with a diverse range of properties, from charming Victorian terraces in Penkhull to modern semi-detached homes in Blurton and contemporary apartments in Hanley. Homeowners in these neighbourhoods understand the importance of a quality kitchen that suits both their lifestyle and property style. When it comes to sourcing kitchen units and fittings, many consider Howdens, a well-known name in the trade. However, there are several reasons why Stoke On Trent residents prefer SJB Trade Kitchens as a Howdens alternative.
The Local Property Landscape
The housing stock in Stoke On Trent offers a variety of styles and sizes. Traditional Victorian and Edwardian homes in areas like Hartshill and Tunstall often require bespoke kitchen solutions to fit unusual room shapes and older construction standards. Meanwhile, newer estates in Meir and Trentham often feature more standard layouts but benefit from modern, efficient kitchen designs. SJB Trade Kitchens understands these local needs and provides tailored solutions that Howdens, with its trade-only focus and standard sizing, cannot easily accommodate.
Howdens Trade-Only Model: A Challenge for Stoke On Trent Homeowners
Howdens operates exclusively through a trade account model. This means that homeowners in Stoke On Trent must engage a builder, fitter, or kitchen installer with a trade account to place an order. This arrangement often complicates the process, leading to higher overall costs and longer lead times. Homeowners lose direct control over the choice of materials, pricing transparency, and delivery scheduling. It also restricts flexibility if changes are needed mid-project. For many Stoke On Trent residents, this middleman approach can be frustrating and inefficient.
SJB Trade Kitchens: Advantages That Matter to Stoke On Trent Residents
Unlike Howdens, SJB Trade Kitchens welcomes direct orders from homeowners with no requirement for a trade account. This direct-to-consumer approach empowers homeowners to take control of their kitchen projects from start to finish. Customers benefit from transparent pricing, which is consistently 30-50 percent cheaper than Howdens all year round. There are no hidden fees or inflated trade mark-ups, allowing homeowners to maximise their budget.
Another significant advantage is the quality of materials and bespoke sizing options. SJB Trade Kitchens uses robust 18mm backs on all units, ensuring durability and stability that stand the test of time. This attention to quality is especially important for Stoke On Trent homeowners who want kitchens that will perform well in busy family homes or during resale evaluations.
SJB also offers bespoke sizing options to fit unique kitchen layouts commonly found in Stoke On Trent’s older properties. Whether it is a narrower corner unit for a Victorian kitchen or a taller pantry unit for extra storage, SJB can accommodate specific measurements that standard Howdens units may not provide.
Delivery is another area where SJB Trade Kitchens excels. With a reliable 10-day delivery service, homeowners in Stoke On Trent can plan their kitchen installations confidently without long waiting periods. This quick turnaround contrasts with Howdens, where trade dependencies and supply chain complexities often lead to extended lead times.
Finally, SJB Trade Kitchens showcases its products in a convenient showroom located in Oldham, providing a tangible experience for customers before purchase. Steve from Altrincham leads the team and is available to offer expert advice and support over the phone at 0161 509 4221, making the process personable and straightforward.
Summary
For Stoke On Trent homeowners looking for a Howdens alternative, SJB Trade Kitchens offers a compelling combination of affordability, quality, flexibility, and customer service. The direct-to-homeowner model eliminates the need for a trade account, making kitchen upgrades accessible and hassle-free. With bespoke sizing, durable 18mm backs, transparent pricing, and a swift 10-day delivery, SJB Trade Kitchens is the smart choice for Stoke On Trent kitchens.
Howdens operates on a trade-only model. As a homeowner, you cannot walk into a Howdens depot and buy a kitchen. You need a builder or fitter with a Howdens trade account to order on your behalf. This creates a fundamental problem: you have no direct control over what is ordered, no ability to compare prices yourself, and no direct relationship with the supplier. Your fitter marks up the Howdens price before passing it on to you, and you have no way of knowing what the original cost was.
SJB Trade Kitchens is the direct alternative. Steve Ball sells direct to homeowners – no trade account needed, no middleman, no hidden markups. You deal directly with Steve, you see the real price, and you make the decisions. Many Stoke On Trent customers who have previously used Howdens through a fitter are surprised to discover how much more straightforward – and affordable – the direct supply route can be.
Many national suppliers offer 18mm carcasses but use thinner back panels to reduce weight and cost. At SJB, that is not a trade-off we are willing to make. Every cabinet features full 18mm solid backs – your fitter will notice the difference the second they lift the unit.
| Feature | Howdens Joinery | SJB Trade Kitchens |
|---|---|---|
| Who Can Buy | Trade account holders only | Direct to homeowners |
| Carcass Thickness | 18mm | 18mm |
| Back Panel | Thinner backs (typical) | 18mm Solid |
| Drawer Boxes | Standard drawer boxes | Blum Antaro as standard; Legrabox or dovetail solid oak available as premium upgrades |
| Bespoke Widths | Limited bespoke sizing | Included as standard |
| Pricing | Trade pricing – varies by account | Transparent, consistent pricing all year round |
| Support | Via your fitter/builder | Direct with Steve – 20 years experience |
| Delivery | Via trade account | From 10 working days |
Got a Howdens Quote? We Will Beat It.
Howdens pricing is trade-only and deliberately opaque – homeowners rarely know the real cost. SJB Trade Kitchens offers transparent, consistent pricing direct to homeowners, typically 30-50% cheaper than Howdens retail equivalent.
Send us your Howdens specification and Steve will come back with a like-for-like price. Most customers save significantly.
Frequently Asked Questions
Yes, SJB Trade Kitchens allows homeowners in Stoke On Trent to order directly with no need for a builder or trade account, unlike Howdens which requires trade access.
SJB offers bespoke sizing options to fit the unique layouts of older Stoke On Trent properties, ensuring a perfect fit where standard sizes may not work.
SJB provides a reliable 10-day delivery service to Stoke On Trent, allowing homeowners to plan their installations without long delays.
Yes, SJB Trade Kitchens are generally 30-50 percent cheaper than Howdens with transparent pricing all year round, making them a cost-effective choice.
You can visit the SJB showroom in Oldham to view products in person or call Steve from Altrincham on 0161 509 4221 for advice and information.
From Design to Reality: See the Difference
Every SJB kitchen starts with a detailed CAD design so you can see exactly how your finished kitchen will look before a single unit is ordered. Here is what that looks like in practice.

The CAD design produced by Steve before the kitchen was ordered

The finished kitchen installed by the customer — exactly as designed
“Steve is absolutely epic! Really nice guy. 100% genuine and to be trusted. Really easy to work with. Couldn’t do enough and always on hand.
The kitchen was amazing quality and the kitchen looked exactly like the images he produced on his computer. The units came ready built which saved a lot of time! Even if you’re not a joiner it was really easy to assemble and fit.
The kitchen is great quality and a VERY competitive price! 100% recommended! Thank you so much!”
— Scott, verified SJB Trade Kitchens customer ⭐⭐⭐⭐⭐
What Our Customers Say
Request Your Free Quote Below
Already have a Howdens specification or quote from your fitter? Send it to us and Steve will come back with a direct price comparison – usually within 24 hours.
Made to Order and Delivered in 10 Working Days
Rigid Built Cabinets with Blum Soft Close as Standard
Nationwide Delivery Available
SJB Trade Kitchens | Unit N, Central Trading Estate, Coulton Close, Oldham, OL1 4EB
Phone: 0161 509 4221 | Email: info@sjball.uk
SJB Trade Kitchens is an independent kitchen specialist. All competitor names are used for comparative purposes only based on publicly available specifications. SJB Trade Kitchens is not affiliated with Howdens, Wren Kitchens, Magnet, or DIY Kitchens.

