A Better Alternative to Howdens in Sunderland - 18mm Rigid Units, Direct to Homeowners, Delivered in 10 Working Days.
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Why Sunderland Homeowners Choose SJB Trade Kitchens Over Howdens
Sunderland is a city known for its diverse range of property types, from charming Victorian terraces in areas like Fulwell and Ryhope to modern family homes in The Cedars and East Herrington. Homeowners in Sunderland take pride in their homes and seek kitchen solutions that combine quality, affordability, and convenience. When it comes to kitchen suppliers, many consider Howdens, but increasingly Sunderland residents are turning to SJB Trade Kitchens as a superior alternative.
Common Sunderland Property Types and Their Kitchen Needs
The housing stock in Sunderland spans centuries, with older properties often featuring unique layouts and dimensions. Victorian and Edwardian terraces in neighborhoods such as Hendon and Ashbrooke require bespoke kitchen solutions that can adapt to non-standard spaces. Meanwhile, newer developments in areas like Doxford Park and Silksworth demand modern, functional kitchens with contemporary styling.
Sunderland homeowners need flexibility and quality when choosing kitchen units. This is where SJB Trade Kitchens excels, offering bespoke sizing options that fit perfectly into any space, no matter how unusual or tight. This flexibility is vital for Sunderland properties where standard-sized kitchen units may not work effectively.
The Howdens Trade-Only Model and Its Challenges for Sunderland Homeowners
Howdens operates on a trade-only basis, meaning that homeowners in Sunderland cannot order kitchen units directly. Instead, they must engage a builder or kitchen fitter who has a trade account with Howdens to place an order. This trade-only model presents several challenges for Sunderland residents:
- Higher Costs: Builders and fitters often add a markup to Howdens products, increasing the overall cost for homeowners.
- Lack of Transparency: Sunderland homeowners have limited visibility into pricing, making budgeting difficult.
- Dependency on Middlemen: Homeowners must rely on tradespeople availability and schedules, which can cause delays and miscommunication.
- Limited Flexibility: Homeowners cannot browse or order Howdens kitchens independently, restricting their control over the process.
These issues lead many Sunderland residents to seek alternative suppliers that allow direct purchasing and greater transparency.
Why SJB Trade Kitchens is the Preferred Choice in Sunderland
SJB Trade Kitchens offers Sunderland homeowners a direct-to-consumer model, removing the need for a builder or fitter to place orders. This approach brings numerous advantages:
- Direct Sales to Homeowners: Sunderland residents can browse, select, and order kitchens themselves without waiting for a trade account holder.
- Transparent Pricing: SJB provides clear, consistent pricing all year round, typically 30 to 50 percent cheaper than Howdens, enabling Sunderland homeowners to plan their budgets confidently.
- Bespoke Sizing: With many older Sunderland homes featuring non-standard kitchen spaces, SJB offers bespoke sizing options so kitchens fit perfectly.
- 18mm Backs: SJB units come with sturdy 18mm backs as standard, delivering durability and quality that Sunderland homeowners appreciate.
- Fast Delivery: Sunderland customers benefit from a 10-day delivery promise, reducing wait times and allowing quicker project completion.
By choosing SJB, Sunderland homeowners take control of their kitchen projects, eliminate unnecessary middlemen, and save money without compromising on quality.
Local Support and Accessibility
Sunderland is well served by SJB Trade Kitchens despite the showroom being located in Oldham. Customers can browse the extensive range of kitchen styles and finishes online or call the knowledgeable team at 0161 509 4221 for expert advice. Steve from Altrincham, a key contact at SJB, provides friendly and professional support to help Sunderland homeowners find the perfect kitchen solution tailored to their needs.
This support network ensures Sunderland residents receive personalised service and guidance throughout the ordering process, making kitchen upgrades straightforward and stress-free.
Conclusion
Sunderland homeowners face unique challenges when upgrading their kitchens due to the variety of property styles and the limitations of trade-only suppliers like Howdens. SJB Trade Kitchens offers a compelling alternative, providing direct sales, bespoke sizing, transparent pricing, durable 18mm backs, and fast 10-day delivery. These benefits make SJB the smart choice for Sunderland residents seeking quality kitchens without the hassle or extra cost imposed by trade-only models.
Contact SJB Trade Kitchens today at 0161 509 4221 to explore options and discover how easy and affordable a new kitchen in Sunderland can be.
Howdens operates on a trade-only model. As a homeowner, you cannot walk into a Howdens depot and buy a kitchen. You need a builder or fitter with a Howdens trade account to order on your behalf. This creates a fundamental problem: you have no direct control over what is ordered, no ability to compare prices yourself, and no direct relationship with the supplier. Your fitter marks up the Howdens price before passing it on to you, and you have no way of knowing what the original cost was.
SJB Trade Kitchens is the direct alternative. Steve Ball sells direct to homeowners – no trade account needed, no middleman, no hidden markups. You deal directly with Steve, you see the real price, and you make the decisions. Many Sunderland customers who have previously used Howdens through a fitter are surprised to discover how much more straightforward – and affordable – the direct supply route can be.
Many national suppliers offer 18mm carcasses but use thinner back panels to reduce weight and cost. At SJB, that is not a trade-off we are willing to make. Every cabinet features full 18mm solid backs – your fitter will notice the difference the second they lift the unit.
| Feature | Howdens Joinery | SJB Trade Kitchens |
|---|---|---|
| Who Can Buy | Trade account holders only | Direct to homeowners |
| Carcass Thickness | 18mm | 18mm |
| Back Panel | Thinner backs (typical) | 18mm Solid |
| Drawer Boxes | Standard drawer boxes | Blum Antaro as standard; Legrabox or dovetail solid oak available as premium upgrades |
| Bespoke Widths | Limited bespoke sizing | Included as standard |
| Pricing | Trade pricing – varies by account | Transparent, consistent pricing all year round |
| Support | Via your fitter/builder | Direct with Steve – 20 years experience |
| Delivery | Via trade account | From 10 working days |
Got a Howdens Quote? We Will Beat It.
Howdens pricing is trade-only and deliberately opaque – homeowners rarely know the real cost. SJB Trade Kitchens offers transparent, consistent pricing direct to homeowners, typically 30-50% cheaper than Howdens retail equivalent.
Send us your Howdens specification and Steve will come back with a like-for-like price. Most customers save significantly.
Frequently Asked Questions
Yes, Sunderland homeowners can order directly from SJB Trade Kitchens without needing a builder or trade account, simplifying the process and reducing costs.
SJB offers bespoke sizing options that accommodate the unique layouts and dimensions often found in older Sunderland properties.
SJB Trade Kitchens promises a 10-day delivery timeframe for Sunderland customers, ensuring a quick turnaround.
Yes, SJB Trade Kitchens products are typically 30 to 50 percent cheaper than Howdens, with transparent pricing available all year round.
While the showroom is located in Oldham, Sunderland homeowners can get expert advice by calling 0161 509 4221 and receive personalised support from Steve based in Altrincham.
From Design to Reality: See the Difference
Every SJB kitchen starts with a detailed CAD design so you can see exactly how your finished kitchen will look before a single unit is ordered. Here is what that looks like in practice.

The CAD design produced by Steve before the kitchen was ordered

The finished kitchen installed by the customer — exactly as designed
“Steve is absolutely epic! Really nice guy. 100% genuine and to be trusted. Really easy to work with. Couldn’t do enough and always on hand.
The kitchen was amazing quality and the kitchen looked exactly like the images he produced on his computer. The units came ready built which saved a lot of time! Even if you’re not a joiner it was really easy to assemble and fit.
The kitchen is great quality and a VERY competitive price! 100% recommended! Thank you so much!”
— Scott, verified SJB Trade Kitchens customer ⭐⭐⭐⭐⭐
What Our Customers Say
Request Your Free Quote Below
Already have a Howdens specification or quote from your fitter? Send it to us and Steve will come back with a direct price comparison – usually within 24 hours.
Made to Order and Delivered in 10 Working Days
Rigid Built Cabinets with Blum Soft Close as Standard
Nationwide Delivery Available
SJB Trade Kitchens | Unit N, Central Trading Estate, Coulton Close, Oldham, OL1 4EB
Phone: 0161 509 4221 | Email: info@sjball.uk
SJB Trade Kitchens is an independent kitchen specialist. All competitor names are used for comparative purposes only based on publicly available specifications. SJB Trade Kitchens is not affiliated with Howdens, Wren Kitchens, Magnet, or DIY Kitchens.

