Howdens vs DIY Kitchens: The 2026 UK Comparison (And the 13–6mm Alternative)


📋 Data Accuracy Notice — All specifications on this page are based on publicly available information as of 2026. We welcome manufacturers to submit updated specifications directly to info@sjball.uk — we’ll update our data within 48 hours. We’re committed to accuracy, and we’re happy to be checked.

Made to Order

13–6mm Solid Backs

10 Working Days

Direct to Homeowners

An Honest Introduction from Steve Ball, Kitchen Specialist

Hello, I am Steve, a kitchen specialist with over 20 years of experience in the industry, based in Oldham. Over the years, I have helped hundreds of customers design and fit their dream kitchens here at my showroom on Coulton Close. One question I keep getting asked is how Howdens and DIY Kitchens compare, especially when customers bring me quotes from both. I decided to build this page to provide an honest, straightforward comparison based on my knowledge and real-world experience. I am not here to sell you just one option but to give you the facts so you can make the right decision for your project. Whether you are a homeowner looking for value or a fitter sourcing units for your client, understanding the pros and cons of these suppliers can save you time, money, and headaches. I have seen the strengths and weaknesses of both Howdens and DIY Kitchens and also want to introduce you to a third alternative that many customers find hits the sweet spot. If you want to visit, my showroom is open for consultations, and you can reach me directly on 0161 509 4221 or info@sjball.uk. So let us get stuck in and break down the realities behind these popular kitchen suppliers in the UK today.

Three-Way Comparison: Howdens vs DIY Kitchens vs SJB

Feature Howdens Joinery DIY Kitchens SJB Trade Kitchens
Who Can Buy Trade account only Anyone online Direct to homeowners
Back Panel Thin (3-6mm typical) 3–6mm typical 13–6mm Solid
Carcass Thickness 13–6mm 13–6mm 13–6mm
Drawer Boxes Standard Blum Antaro (Legrabox upgrade available) Blum Antaro; Legrabox or dovetail oak upgrades
Bespoke Sizing Limited Limited Included as standard
Pricing Trade markup — opaque Competitive — transparent Competitive — transparent all year
Personal Support Via your fitter Online only Direct with Steve — 20 years experience
Delivery Via trade account 4-8 weeks typical From 10 working days
Construction Rigid Rigid Rigid — fully assembled

Howdens: The Trade-Only Problem

Howdens is a well-known name in the UK kitchen trade, favoured by many professional installers and builders. Their business model is trade-only, which means homeowners cannot simply walk in and buy directly from Howdens. Instead, you need a trusted fitter who holds a Howdens account to source their kitchens. This adds a layer of complexity and another markup to the price because your fitter will charge for their services and often add their own margin on top of Howdens costs. While the quality of Howdens kitchens is generally solid, one common criticism I hear is about their thin backs on carcasses, which can impact overall cabinet durability and stability. On the positive side, Howdens offers a wide range of styles, finishes, and accessories tailored for trade professionals who want quick availability and consistent product lines. However, price transparency can be an issue – without direct access, customers rarely see true product pricing and rely on their fitter to provide quotes, which can vary significantly. In summary, Howdens works well if you have an experienced fitter with a trade account, but it is not an ideal choice for homeowners wanting to control costs or shop independently. The trade-only approach and fitter markups are the main hurdles to consider.

DIY Kitchens: Competitive Price, But What About the Build?

DIY Kitchens has grown rapidly in popularity thanks to genuinely competitive pricing and a broad range of kitchen styles and accessories. Operating entirely online, they offer a convenient way for homeowners comfortable with designing their own layouts to source kitchen units at prices often lower than traditional suppliers. The online-only model means you are essentially on your own when it comes to design advice and fitting support, which can be daunting if you are not confident. One of the main technical drawbacks I have noticed is their use of 3–6mm backs on most units, which is noticeably thinner than the 13–6mm backs that are standard in higher-end kitchens. This thinner back panel can affect the rigidity and long-term durability of your kitchen cabinets, especially if you plan to fit heavy wall units or use your kitchen intensively. While the overall quality of materials and finishes from DIY Kitchens is generally good for the price, the slightly thinner construction is a consideration if you want your kitchen to last for many years without potential issues. In short, DIY Kitchens offers excellent value if cost is your top priority and you are confident designing and installing without hands-on expert guidance. It is a solid option, but not without compromises compared to more traditional suppliers.

SJB Trade Kitchens: The Third Option

SJB Trade Kitchens offers a compelling third option that blends the best features of both Howdens and DIY Kitchens. We match DIY Kitchens on price while delivering superior construction quality, notably with 13–6mm solid backs on all cabinet units rather than the thinner 3–6mm backs common elsewhere. This difference in build quality can make a significant impact on the strength and durability of your kitchen, giving you peace of mind over the long term. Another advantage we provide is bespoke sizing included as standard, allowing you to maximise your space without paying extra for non-standard dimensions. Unlike trade-only suppliers, we do not require a trade account, making it straightforward for homeowners and small projects alike. You also receive direct personal service from me, Steve, so you have expert guidance every step of the way. Our typical delivery lead time is just 10 days, helping keep your project on schedule. One of our customers, Scott, said: “Steve is absolutely epic! Really nice guy. 100% genuine and to be trusted. Really easy to work with. Couldnt do enough and always on hand. The kitchen was amazing quality and the kitchen looked exactly like the images he produced on his computer. The units came ready built which saved a lot of time! Even if you are not a joiner it was really easy to assemble and fit. The kitchen is great quality and a VERY competitive price! 100% recommended! Thank you so much!” Whether you are a homeowner or a professional fitter, SJB aims to provide a transparent, high-quality, and personal kitchen supply experience that rivals the big names without the usual trade restrictions.

The Honest Verdict

In conclusion, your choice depends largely on your circumstances and priorities. Howdens is a reliable option if you have a trusted fitter with a trade account and do not mind the additional markup this involves. It offers consistent product availability and a trade-focused service but limits direct customer access. DIY Kitchens is ideal if price is your main concern and you are confident designing alone without in-person support. Their online-only model delivers competitive pricing but with thinner cabinet backs and less hands-on guidance. SJB Trade Kitchens represents the best of both worlds, offering competitive pricing close to DIY Kitchens with superior build quality featuring 13–6mm backs, bespoke sizing included, and direct personal service from a specialist with 20 years industry experience. No trade account is needed, and we provide fast delivery and ongoing support. Whichever route you choose, understanding these differences will help you get the kitchen you want without surprises or compromises. If you want to discuss your project in Oldham, visit our showroom or contact us on 0161 509 4221 or info@sjball.uk. We are here to help you make the best decision for your kitchen investment.

Frequently Asked Questions

No. Howdens operates on a strict trade-only model. You cannot walk into a Howdens depot and purchase a kitchen without a trade account. In practice, this means your fitter or builder orders on your behalf and marks up the price before passing it on to you. You have no visibility of the original cost and no direct relationship with the supplier. SJB Trade Kitchens sells direct to homeowners with no trade account required.

DIY Kitchens produce a solid product at a competitive price point. The key difference is the back panel: DIY Kitchens typically use 3–6mm backs on their units, while SJB uses 13–6mm solid backs on every cabinet. This matters most under heavy worktops, when fitting in narrow runs, and over the long term as the kitchen settles. SJB also includes bespoke sizing as standard, which DIY Kitchens charges extra for.

SJB Trade Kitchens is competitively priced against DIY Kitchens. For most kitchen sizes the price difference is minimal, but you receive significantly better construction — 13–6mm solid backs, bespoke sizing included, and direct personal support from Steve throughout the process. Against Howdens, SJB is typically 30-50% cheaper when you factor in the fitter markup on a Howdens order.

Yes — and this is one of the things customers comment on most. Because SJB units arrive fully assembled and are made to your exact measurements, there is very little on-site adjustment required. Scott, a recent customer, noted: “Even if you are not a joiner it was really easy to assemble and fit.” The rigid construction and accurate bespoke sizing means units go in square and stay square without the need for filler panels or on-site cutting.

Simply use the form below. You can upload your existing Howdens specification (from your fitter), your DIY Kitchens basket, or just your room dimensions and requirements. Steve will come back with a like-for-like price comparison — usually within 24 hours. There is no obligation and no sales pressure.

From Design to Reality: See the Difference

Every SJB kitchen starts with a detailed CAD design so you can see exactly how your finished kitchen will look before a single unit is ordered. Here is what that looks like in practice.

SJB Trade Kitchens CAD design render - Scott kitchen view 1

The CAD design produced by Steve before the kitchen was ordered

Finished SJB Trade Kitchens installation - Scott kitchen photo 5

The finished kitchen installed by the customer — exactly as designed

“Steve is absolutely epic! Really nice guy. 100% genuine and to be trusted. Really easy to work with. Couldn’t do enough and always on hand.

The kitchen was amazing quality and the kitchen looked exactly like the images he produced on his computer. The units came ready built which saved a lot of time! Even if you’re not a joiner it was really easy to assemble and fit.

The kitchen is great quality and a VERY competitive price! 100% recommended! Thank you so much!”

— Scott, verified SJB Trade Kitchens customer ⭐⭐⭐⭐⭐

What Our Customers Say

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Ameer Latif profile picture
Ameer Latif
30 August 2026
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We will get back with a quote within 24 hours they say, 10 days, 3 emails with pictures, sizes and plans and not one reply.. Not even a we cant help you
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Fleetkleen UK profile picture
Fleetkleen UK
26 July 2026
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Top service fantastic quality kitchen supplied with fully built units at an amazing price that I’ve not found anywhere else, would highly recommend giving Steve a call, will need his services again very soon.
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Naz K profile picture
Naz K
25 June 2026
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Fantastic experience with Steve from start to finish. He designed an amazing kitchen in a small space and truly went above and beyond what I expected. He took the time to listen carefully to my ideas and requirements, and was never pushy throughout the process. His knowledge, creativity, and attention to detail really stood out at every stage. Everything was planned and executed with care, and he made sure even the smallest details were perfect. The end result is a beautifully designed, highly functional kitchen that I’m absolutely thrilled with. I couldn’t recommend him highly enough ⭐️⭐️⭐️⭐️⭐️
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Emma Bradshaw profile picture
Emma Bradshaw
13 May 2026
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After visiting a few "big brand" kitchen places & being absolutely gob smacked at the prices, the pushy salesmen & the amazing "discounts" they claimed were on for "1 week only".... I went searching for a small local business. I found SJB on eBay initially & then popped along to his Instagram account to have a nosey at his products etc. I dropped him a message & got a reply pretty much straight away. I sent our measurements, needs & ideas & Steve got to work & brought our design to life! He worked fast & was extremely helpful. He made changes if we wanted them, he went hunting for a particular handle I wanted (a lot cheaper too as 1 company wanted £12 a handle, Steve found them for just £4) We visited his show room to make sure because we weren't being charged the earth, we weren't getting a cheap / flimsy product. Well we absolutely weren't! We had a slight issue with one of the cabinets being damaged upon arrival, spoke to Steve, who immediately ordered a replacement to be sent. Steve was contactable throughout, nothing was too much trouble, & he's just a genuine nice guy, who runs a fantastic small business. 100% recommend using SJB Trade Kitchens especially over the giant money grabbing companies!
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Elizabeth Orbell profile picture
Elizabeth Orbell
21 April 2026
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Steve designed and provided all the quality parts necessary for my fitter to make up this beautiful kitchen. All arrived promptly and any queries were responded to immediately and efficiently. Steve is highly professional and easy to get along with which makes a huge difference in our busy world! I would definitely recommend Steve and will use him on my next build. Thank you !
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Scott profile picture
Scott
1 April 2026
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Steve is absolutely epic! Really nice guy. 100% genuine & to be trusted. Really easy to work with. Couldn't do enough and always on hand. The kitchen was amazing quality and the kitchen looked exactly like the images he produced on his computer. The units came ready built which saved a lot of time! Even if you're not a joiner it was really easy to assemble and fit. The kitchen is great quality and a VERY competitive price! 100% recommended! Thank you so much!
Posted on Google Google
Natasha Conway profile picture
Natasha Conway
25 March 2026
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I cannot stress how happy I am with my kitchen from SJB. We didn’t had a great experience with our builder during the renovation of our house however the final kitchen made up for it. SJB offered high quality finishes at quick turnarounds and even made a custom made island which is better than I ever expected. I will be returning soon to SJB for my bedroom wardrobes!
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Tina Walsall profile picture
Tina Walsall
12 January 2026
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I came across SJB on Ebay, and contacted Steve. He was very helpful in inviting us to his kitchen showroom to look at the various kitchens. This helped a lot as he was on site to talk us through ideas and suggestions. We chose, what we thought, a relatively priced kitchen as it was for a rental property, but the finished result has been just amazing! It looks so expensive, even the fitter said it was very good quality for a fraction of what other places charge. Steve kindly designed the kitchen, gave us good ideas and was always available on the phone if we ever needed advice. I have never purchased a kitchen without the company providing a fitter as I have always doubted if the kitchen would fit how it should, but this has completely changed my perception. It has been flawless and friends and family have compared it to their much more expensive ones, saying this looks amazing and better than theirs! If you need a kitchen, with a gentleman that goes over and above, SJB is the place to go. You will not be disappointed, the whole process has been stress free thanks to Steve, I honestly cannot thank him enough for all his efforts and kindness. We hope to come back very soon!
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James Hunter profile picture
James Hunter
23 December 2025
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I've worked in the building trade for over 20 years, the kitchen supplied by Steven was a better quality then a Howdens or magnet kitchen and also a good bit cheaper. Steven's easy to deal with, everything arrived as quoted no problems no damaged items and on the exact day specified. Would highly recommend.
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Alison Gregory profile picture
Alison Gregory
13 November 2025
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I first came across Steve on Ebay last year when I moved into my bungalow and kept hold of his details. Fast forward a year, I checked Google reviews and finally contacted him sending measurements/photos and went to meet him when on holiday nearby. Steve was so helpful and came up with the exact kitchen plan I had in my head, two other companies couldn't do this, despite visiting my home and meeting with them. Took me a while to find a joiner and after lots of emails, Whatsapp messages and calls, I could actually place the order. All delivered to North East Scotland, a few doors followed on as were out of stock, a couple of damaged items replaced and when I needed a corner post and dishwasher door replacement due to longer screws being used in error, Steve was only too happy to send them. It's a very good quality kitchen at a great price and I'm not planning on needing another, but if I did, I wouldn't hesitate on contacting SJB again. We got there in the end Steve, with hard work from my plasterer, joiner, plumber, electrician and flooring guys and I love my new kitchen, so thank you, hard to believe it's the same room ❤️

Upload Your Howdens or DIY Kitchens Quote

Have a quote from Howdens (via your fitter) or a DIY Kitchens basket? Upload it below and Steve will come back with a like-for-like SJB price — usually within 24 hours. No obligation. No sales pressure. Just an honest comparison from someone who knows both products inside out.

Not sure where to start? Just drop your details below or upload a rough sketch or floor plan. I’ll give you a ring to talk through the best layout for your home — no sales pressure, just honest trade advice from someone who’s been in kitchens for 20 years.

Drag & Drop Files, Choose Files to Upload You can upload up to 10 files.

Made to Order and Delivered in 10 Working Days

Rigid Built Cabinets with Blum Soft Close as Standard

Nationwide Delivery Available

SJB Trade Kitchens | Unit N, Central Trading Estate, Coulton Close, Oldham, OL1 4EB

Phone: 0161 509 4221 | Email: info@sjball.uk

SJB Trade Kitchens is an independent kitchen specialist. All competitor names are used for comparative purposes only based on publicly available specifications. SJB Trade Kitchens is not affiliated with Howdens, Wren Kitchens, Magnet, or DIY Kitchens.