A Genuine Alternative to Howdens — Better Quality, Transparent Pricing


📋 Data Accuracy Notice — All specifications on this page are based on publicly available information as of 2026. We welcome manufacturers to submit updated specifications directly to info@sjball.uk — we’ll update our data within 48 hours. We’re committed to accuracy, and we’re happy to be checked.

Made to Order & Delivered in 10 Working Days

Rigid Built Cabinets with Blum Soft Close as Standard

Nationwide Delivery Available

How Does Howdens Compare?

Based on publicly available information as of 2026. Manufacturers are welcome to submit corrections to info@sjball.uk and we’ll update within 48 hours.

Specification Howdens SJB Trade Kitchens
Carcass Board Thickness 18mm 18mm Egger/Kronospan
Back Panel 3–6mm 18mm solid back
Construction Method Flat-pack & rigid available Rigid built (pre-assembled)
Drawer Boxes Standard drawers (Blum upgrade available) Blum Antaro (standard)
Soft Close Hinges Standard on most ranges Blum soft close — standard on all
Carcass Colour Options Limited standard options 300+ MFC finishes with colour-matched edges
Made to Order Standard sizes only Custom heights, widths & depths
Trade Account Required Yes — trade only No — open to homeowners & trade
Pricing Transparency Variable — trade discounts, no public pricing Consistent, transparent pricing all year
Lead Time & Delivery Flat-pack: immediate; Rigid: ~2 weeks (trade account required) Nationwide delivery from 10 working days
Showroom 600+ depots (trade-facing) Oldham showroom — open to all
Price vs Howdens Typically 30–50% less

📋 Howdens specifications based on publicly available information as of 2026. Submit a correction

Why People Look for a Howdens Alternative

I’m Steve, and I’ve been in the kitchen trade for over 20 years. I run SJB Trade Kitchens from our showroom in Oldham — I’m a kitchen specialist who works directly with our manufacturer to supply rigid-built, made-to-order kitchens at honest prices. A lot of my customers come to me after getting a quote from Howdens, and the conversation usually starts the same way: “I’ve been quoted this much — can you do better?”

The answer is almost always yes. But it’s not just about price — it’s about what you actually get for your money.

Howdens is a trade-only supplier. Their pricing model is based on individual trade accounts, which means the price a builder pays depends on how much they spend, how often they buy, and how well they negotiate. Two fitters can walk into the same Howdens depot and get quoted completely different prices for the same kitchen. There’s no published price list. There’s no transparency. And if you’re a homeowner trying to work out whether your builder’s Howdens quote is fair, you’ve got no way of knowing.

That’s the fundamental problem with Howdens — and it’s the reason so many people end up looking for an alternative.

How SJB Compares to Howdens

I’ll be straight with you — Howdens sell a lot of kitchens, and they’re not a bad company. But there are some significant differences between what they offer and what I supply, and they’re worth understanding before you commit.

Carcass construction. Howdens supply flat-pack carcasses. They arrive in pieces, and your fitter assembles them on site. The board is typically 15mm or 16mm. I supply rigid-built carcasses — fully assembled, square, and solid — made from 18mm Egger or Kronospan MFC board with 18mm solid backs. That’s a meaningful difference in strength, rigidity, and longevity. My units don’t flex, they don’t bow, and they don’t need propping up with extra brackets.

Pricing. Howdens prices vary by account. I charge the same price to everyone — trade or retail, first order or fiftieth. My prices are transparent, published, and available all year round. No sale that conveniently ends next week. No “let me speak to my manager” discounts. Just a fair price for a quality product.

Made to order. Howdens stock standard sizes. If your kitchen needs a 437mm base unit or a 280mm wall cabinet, you’re out of luck — or you’re paying for filler panels to hide the gaps. Everything I supply is made to your exact measurements. Custom sizes are included in the price, not charged as extras.

Hardware. I fit Blum soft-close hinges and Blum Antaro drawer boxes as standard on every unit. Blum is the industry benchmark — smooth, quiet, and backed by a lifetime guarantee. Howdens use their own-brand hardware on most ranges.

Access. Howdens is trade-only. If you’re a homeowner, you can’t walk in and buy. You need a builder or fitter with a trade account to order on your behalf — and you’re relying on them to pass on a fair price. I sell to everyone. Homeowners, fitters, builders, landlords, developers — no trade account needed, no minimum order.

What You Get with Every SJB Kitchen

Every kitchen I supply comes with the same high specification — no tiers, no “good, better, best” pricing games:

18mm Egger or Kronospan MFC carcasses with 18mm solid backs. Full 18mm board throughout — the same specification that premium kitchen brands charge two or three times more for.

Blum soft-close hinges and Blum Antaro drawer boxes fitted as standard on every unit. Lifetime guarantee from Blum.

Made to order — any size. Standard dimensions are available, but if your space needs something different, I’ll have it made to those exact measurements. No surcharge for bespoke sizing.

Over 300 MFC carcass finishes. White, grey, cream, woodgrain, concrete-effect — whatever suits your project. Carcass colour is included in the price.

Delivery in as little as 10 working days. Once your order is confirmed, your kitchen goes into production. Everything arrives in one delivery — cabinets, doors, handles, plinths, panels, the lot.

I typically save customers 30–50% compared to Howdens for an equivalent or better specification. That’s not a promotional claim — it’s what I see consistently when customers bring me their Howdens quotes to compare.

Kitchen Door Styles Available

I supply six main door ranges, each available in a wide selection of colours and finishes. Click any image below to see the full range.

Handleless Matt Kitchens - Trade Kitchens Manchester

Handleless – Matt

Clean, modern lines with a smooth matt finish. MDF with acrylic coating.

modern matt slab kitchens - Trade Kitchen Supplier Manchester

Slab – Matt

Flat-fronted and minimal. A versatile, understated look for any setting.

Shaker Kitchens - Trade Kitchen Supplier Manchester

Shaker – Foil

Classic shaker profile at an accessible price. Durable foil-wrapped MDF.


Handleless Gloss Kitchens - Trade Kitchens Altrincham

Handleless – Gloss

High-shine, high-impact. MDF with acrylic or lacquered finish.

Modern Gloss Kitchens Manchester - SJB Trade Kitchens

Slab – Gloss

Simple, flat-fronted doors with a high-gloss acrylic coating.

Painted Shaker Kitchens Altrincham - Trade Kitchen Supplier

Shaker – Painted

Solid wood construction, hand-painted in your choice of colour.

Find Your Local Howdens Alternative

Visit the Showroom

If you want to see the difference for yourself, you’re welcome to visit the showroom. It’s at Unit N, Central Trading Estate, Coulton Close, Oldham, OL1 4EB — free parking right outside. Come and open the Blum drawers, feel the weight of the doors, check the carcass construction. Compare it to what you’ve seen at Howdens. No appointment needed, no sales pressure.

If you can’t make it in person, that’s fine — I’ll send door samples in the post and we can sort everything by phone and email. Ring me on 0161 509 4221 or email info@sjball.uk.

From Design to Reality: See the Difference

Every SJB kitchen starts with a detailed CAD design so you can see exactly how your finished kitchen will look before a single unit is ordered. Here is what that looks like in practice.

SJB Trade Kitchens CAD design render - Scott kitchen view 1

The CAD design produced by Steve before the kitchen was ordered

Finished SJB Trade Kitchens installation - Scott kitchen photo 5

The finished kitchen installed by the customer – exactly as designed

“Steve is absolutely epic! Really nice guy. 100% genuine and to be trusted. Really easy to work with. Couldn’t do enough and always on hand.

The kitchen was amazing quality and the kitchen looked exactly like the images he produced on his computer. The units came ready built which saved a lot of time! Even if you’re not a joiner it was really easy to assemble and fit.

The kitchen is great quality and a VERY competitive price! 100% recommended! Thank you so much!”

— Scott, verified SJB Trade Kitchens customer ⭐⭐⭐⭐⭐


What Our Customers Say

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Fleetkleen UK profile picture
Fleetkleen UK
26 July 2026
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Top service fantastic quality kitchen supplied with fully built units at an amazing price that I’ve not found anywhere else, would highly recommend giving Steve a call, will need his services again very soon.
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Naz K profile picture
Naz K
25 June 2026
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Fantastic experience with Steve from start to finish. He designed an amazing kitchen in a small space and truly went above and beyond what I expected. He took the time to listen carefully to my ideas and requirements, and was never pushy throughout the process. His knowledge, creativity, and attention to detail really stood out at every stage. Everything was planned and executed with care, and he made sure even the smallest details were perfect. The end result is a beautifully designed, highly functional kitchen that I’m absolutely thrilled with. I couldn’t recommend him highly enough ⭐️⭐️⭐️⭐️⭐️
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Emma Bradshaw profile picture
Emma Bradshaw
13 May 2026
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After visiting a few "big brand" kitchen places & being absolutely gob smacked at the prices, the pushy salesmen & the amazing "discounts" they claimed were on for "1 week only".... I went searching for a small local business. I found SJB on eBay initially & then popped along to his Instagram account to have a nosey at his products etc. I dropped him a message & got a reply pretty much straight away. I sent our measurements, needs & ideas & Steve got to work & brought our design to life! He worked fast & was extremely helpful. He made changes if we wanted them, he went hunting for a particular handle I wanted (a lot cheaper too as 1 company wanted £12 a handle, Steve found them for just £4) We visited his show room to make sure because we weren't being charged the earth, we weren't getting a cheap / flimsy product. Well we absolutely weren't! We had a slight issue with one of the cabinets being damaged upon arrival, spoke to Steve, who immediately ordered a replacement to be sent. Steve was contactable throughout, nothing was too much trouble, & he's just a genuine nice guy, who runs a fantastic small business. 100% recommend using SJB Trade Kitchens especially over the giant money grabbing companies!
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Elizabeth Orbell profile picture
Elizabeth Orbell
21 April 2026
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Steve designed and provided all the quality parts necessary for my fitter to make up this beautiful kitchen. All arrived promptly and any queries were responded to immediately and efficiently. Steve is highly professional and easy to get along with which makes a huge difference in our busy world! I would definitely recommend Steve and will use him on my next build. Thank you !
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Scott profile picture
Scott
1 April 2026
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Steve is absolutely epic! Really nice guy. 100% genuine & to be trusted. Really easy to work with. Couldn't do enough and always on hand. The kitchen was amazing quality and the kitchen looked exactly like the images he produced on his computer. The units came ready built which saved a lot of time! Even if you're not a joiner it was really easy to assemble and fit. The kitchen is great quality and a VERY competitive price! 100% recommended! Thank you so much!
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Natasha Conway profile picture
Natasha Conway
25 March 2026
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I cannot stress how happy I am with my kitchen from SJB. We didn’t had a great experience with our builder during the renovation of our house however the final kitchen made up for it. SJB offered high quality finishes at quick turnarounds and even made a custom made island which is better than I ever expected. I will be returning soon to SJB for my bedroom wardrobes!
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Tina Walsall profile picture
Tina Walsall
12 January 2026
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I came across SJB on Ebay, and contacted Steve. He was very helpful in inviting us to his kitchen showroom to look at the various kitchens. This helped a lot as he was on site to talk us through ideas and suggestions. We chose, what we thought, a relatively priced kitchen as it was for a rental property, but the finished result has been just amazing! It looks so expensive, even the fitter said it was very good quality for a fraction of what other places charge. Steve kindly designed the kitchen, gave us good ideas and was always available on the phone if we ever needed advice. I have never purchased a kitchen without the company providing a fitter as I have always doubted if the kitchen would fit how it should, but this has completely changed my perception. It has been flawless and friends and family have compared it to their much more expensive ones, saying this looks amazing and better than theirs! If you need a kitchen, with a gentleman that goes over and above, SJB is the place to go. You will not be disappointed, the whole process has been stress free thanks to Steve, I honestly cannot thank him enough for all his efforts and kindness. We hope to come back very soon!
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James Hunter profile picture
James Hunter
23 December 2025
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I've worked in the building trade for over 20 years, the kitchen supplied by Steven was a better quality then a Howdens or magnet kitchen and also a good bit cheaper. Steven's easy to deal with, everything arrived as quoted no problems no damaged items and on the exact day specified. Would highly recommend.
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Alison Gregory profile picture
Alison Gregory
13 November 2025
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I first came across Steve on Ebay last year when I moved into my bungalow and kept hold of his details. Fast forward a year, I checked Google reviews and finally contacted him sending measurements/photos and went to meet him when on holiday nearby. Steve was so helpful and came up with the exact kitchen plan I had in my head, two other companies couldn't do this, despite visiting my home and meeting with them. Took me a while to find a joiner and after lots of emails, Whatsapp messages and calls, I could actually place the order. All delivered to North East Scotland, a few doors followed on as were out of stock, a couple of damaged items replaced and when I needed a corner post and dishwasher door replacement due to longer screws being used in error, Steve was only too happy to send them. It's a very good quality kitchen at a great price and I'm not planning on needing another, but if I did, I wouldn't hesitate on contacting SJB again. We got there in the end Steve, with hard work from my plasterer, joiner, plumber, electrician and flooring guys and I love my new kitchen, so thank you, hard to believe it's the same room ❤️
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Jayne Teale profile picture
Jayne Teale
4 November 2025
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We can’t fault Steve at SJB! The process from sending him a drawing and measurements, to choosing the kitchen cabinets and getting all delivered was fantastic!! No hassle, no problems just smooth running. Thank you Steve 👍

REQUEST A FREE DESIGN & QUOTE

Not sure where to start? Just drop your details below or upload a rough sketch or floor plan. I’ll give you a ring to talk through the best layout for your home — no sales pressure, just honest trade advice from someone who’s been in kitchens for 20 years.

Drag & Drop Files, Choose Files to Upload You can upload up to 10 files.

Made to Order

Rigid Built

Nationwide Delivery

info@sjball.uk

0161 509 4221

SJB Trade Kitchens is an independent kitchen specialist. All competitor names are used for comparative purposes only based on publicly available specifications. SJB Trade Kitchens is not affiliated with Howdens, Wren Kitchens, Magnet, or DIY Kitchens.